The right urns make all the difference. By offering families a thoughtfully curated mix of styles, materials, and price points, you can help make their decision process smoother while also strengthening your service offerings. In this guide, you'll discover a smarter approach to showroom design—backed by our industry insight—featuring the memorial products today's families truly want.
First, keep classic collections at the center of your showcase.
BRASS—ALWAYS A BESTSELLER
While families notice new and trendy urns, the timeless, traditional memorials still remain our strongest sellers. A traditional brass urn should be a staple in any showroom, such as the Three Bands Brass Urn. (pictured above) Its engraveability, beautiful pewter or gold finish, and broad appeal make it a strong investment. Displaying the full collection—including keepsake sizes—helps families understand their options.
THE CONVENIENCE OF CULTURED MARBLE
Cultured marble remains a popular choice because it offers a classic style with modern personalization choices. Families love to honor Mom with a hummingbird or Dad with an eagle, but keep the stately look overall. Consider displaying at least one trendy color (cobalt blue, amethyst, or even red) in addition to the always popular Carrera and Ebony.
A SALUTE TO SERVICE
Patriotic urns remain an essential part of any showroom. Honoring a veteran’s service with a dignified memorial is just as important to families today as it was in the past—and will be in the future. Our best-selling American Pride Brass Urn, featuring an eagle inlay, is a great choice with a matching heart keepsake. A close second, the Freedom Walnut Urn (also available in other premium woods) offers a medallion to represent each branch of the military. Flag cases with compartments for medals and memorabilia also provide a traditional option.
Including cremation jewelry in your collection allows families to explore additional ways to honor their loved one. Our line of military cremation jewelry, including emblem pendants for each branch of service, offers a personal tribute they can carry wherever they go, making it a meaningful complement to patriotic urns.
Next, showcase bold and memorable memorials.
SPECIALTY COLLECTIONS OFFER CUSTOM CHOICES
From motorcycles to seashells, a loved one's interests and passions can be captured in personalized urn designs in ways that impress your families. Build out your showroom with some bolder, custom urn designs to draw the eye and capture heartfelt feelings. Crafted using hydro-printing or vinyl wraps, aluminum urns can offer striking, photorealistic designs. Our most popular themes include:
Cardinals
Sea Turtles
Fish
Hummingbirds
BONUS TIP: Be sure to showcase at least one full collection, which includes:
- One adult-sized urn
- Two keepsakes (one regular and one heart-shaped, and a tealight if included)
- One or two relevant jewelry pendants
CELEBRATING LIFE THROUGH ART
For families seeking one-of-a-kind tributes, a handcrafted urn is an excellent choice. Consider including at least one high-end, artisan urn in your showroom—if not more—as many families seek something truly unique and impossible to replicate. One of our most popular items, the Interlude Hand Blown Glass Urn, offers elevated style and craftsmanship to any showroom collection. Additionally, our hand-thrown ceramic urns or wooden box urns with hand-painted ceramic tiles both provide a personal, artistic touch.
Finally, offer biodegradable options for eco-conscious families.
START WITH SCATTERING TUBES
Many families are unfamiliar with biodegradable options but are open to learning more. A temporary urn, such as a scattering tube, is an easy starting point. Our Ocean Sunset Scattering Tube (pictured above) is a customer favorite. We recommend displaying a variety of designs in multiple sizes to allow families to see their options. Beyond scattering tubes, your families might like to see water burial urns like the Journey urn series or paper turtle urns if you are near a body of water.
The impact of a thoughtful showroom
Your showroom is more than just a display. It is a valuable tool in guiding families through a deeply personal decision. Offering the right urns that bring comfort or reflect a loved one’s unique life can make all the difference. A thoughtfully curated selection not only supports your funeral business but also creates a space where families can navigate this emotional decision with confidence and find the perfect memorial. As your trusted wholesale partner, we are here to help you navigate funeral industry trends and provide the cremation urns and jewelry that today’s families truly want.
